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Combined Live And Historical Visibility
Present + Past = Complete User Insight
Unlike single-source web analytics systems, Truviso can analyze source data from “live” systems in combination with stored user profiles, preferences, demographic and historical behavioral information. The combination of real-time and historical data gives a complete picture of an interaction —actionable insight based on much more than a session ID. The Truviso handles data from different systems and applications to let you track, compare and take action based on intention, context, and history - second by second.
Better Targeting Increases Revenue
Immediate optimization based on live and historical data can help you increase revenue. As an example, the average click-through conversion for an ad campaign is 1.50%, for a total of 25,000 conversions a day. Based on an average close rate and value, each click is worth $25.00, or $625,000 a day. With immediate insight from Truviso, better targeting could increase click-through conversion by 30% (or more). This improvement results in a new conversion rate of 1.95%, adding 7,500 additional clicks - $187,500 in additional revenue in one day. Waiting 24 hours for campaign results is simply too late to make a difference. Improving just one KPI through better targeting and immediate insight with Truviso can lead to huge increases in revenue across campaigns and publishers.
Comparisons and Thresholds
Understanding where you are compared to yesterday, last week and last month is critical for optimization and ongoing improvement. With benchmarks and comparisons over time, Truviso provides a way to track and measure progress, track trends, and enable you to set alerts when minimum or maximum thresholds are reached. These thresholds can triggers production systems, or send alerts to staff, letting the right people or systems take the appropriate action. With a DVR-like rewind and fast-forward capabilities, you’re in control, and can instantly recall, review, identify and find the root cause of changes.
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Features and Benefits