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Immediate Insight
On-Demand Access to Analytics
Some Internet service providers and distributed media can generate multiple terabytes
of server log data in a single day. That’s in addition to transaction information
generated and stored in data marts, ad networks, customer databases, and e-commerce
systems. Traditional web analytics and business intelligence systems just aren’t
able to process this much data in a timely manner because of their reliance on
after-the-fact, batch processing.
With Truviso’s Continuous Analytics you don't need to combine sources for
data loading and wait for batch processing, and you don’t need to add additional
servers each time you bring on a new customer. Truviso gives you and your customers
the ability to understand ALL of their metrics, KPIs, trends and usage statistics
in a personalized, continuously updated, always-available web dashboard.
Click Fraud Reduction
Truviso provides ad networks and publishers with immediate insight into anomalous trends of click stream data by using historical baselines. This unprecedented level of instant visibility across data stores, logs and click streams can immediately identify suspicious patterns and take action on click fraud before it affects ad accounting and delivery, and ultimately your customer relationships. Truviso is able to automatically send alerts or trigger external systems when click fraud is detected so adjustments to inventory and prices occur in real time. This eliminates the end of the month or quarter payment adjustments and make-goods to advertisers that plague many companies.
Dynamic In-stream Calculations
Truviso’s ability to do dynamic, in-stream calculations is well suited for Search Engine Marketing (SEM) analysis and minute-by-minute bid price adjustment based on demand. Adjusting on the fly means efficient inventory management and provides an immediate boost to revenue. It also boosts ROI for your customers and provides you a huge advantage over your competition. Additionally, since you can virtually guarantee ad or content delivery within a specific timeframe by calculating impressions served minute by minute, you can maximize use of premium inventory and ensure campaigns don’t end too early or too late to fulfill minimum obligations.
Getting Ahead Of Problems Saves Revenue
Early warnings, whether related to ad targeting, click fraud, or operations, can save companies millions of dollars a year in lost or unrealized revenue. Discovering a marketing campaign targeting problem a day after it runs is simply too late to stop losses. And, statistical sampling won’t accurately detect click fraud patterns or login fraud. Truviso provides immediate insight into anomalies and can compare live and historical results to trigger threshold alerts—through email or SMS, or with direct feedback into other applications. Truviso enables you to identify and fix problems immediately, before you lose money.
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Features and Benefits