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White Label Analytics
Custom Web Dashboards for you, AND your customers
Truviso’s TruView gives each internal department, business partner and customer their own personalized dashboard where they can visualize, compare results, and optimize. Users have the ability to visualize ALL of their metrics, KPIs, trends and usage statistics in a personalized, continuously updated, always-available web dashboard. TruView leverages a 100% browser based rich application interface (RIA) that enables instant refresh of data, whether it's updated in minutes or milliseconds. Dashboards can show data in graphical format using any standard chart, stylized gauges, or sortable, filterable tables. TruView is completely customizable, and mashups can even be added (users could see data overlaid on Google Maps, for example).
Eliminating Monthly Ad Impression Adjustments Maximizes Returns
Adjusting invoices and billings due to campaign corrections and adjustments can cost between 1%-15% off the top line each month. With credits and adjustments, one ripples to the next, requiring re-processing of large batches of data and delaying adjustments even more. With Truviso, campaign results are immediately available to customers via their personalized dashboard. You can accurately measure, account for quality of service, and effectively manage “out of order” data, and customers see the same data as your sales teams. Disputes can be eliminated when both parties see the same results with real usage graphs, and detailed accounting of content delivery, quality of service, click fraud, and impression delivery.
Time-shift and Drill Down
Just like a DVR, Truviso allows you to shift and view streaming data over time. Rewind, fast-forward, and play events back as they actually happened, to gain even more insight into user navigation, behavior and interaction—at an aggregate or individual user level. Watch data shift over time and see the detail involved second by second, rather than relying only on aggregates. Truviso helps you find new patterns, identify use cases, and track user navigation across a user type or segment, even drilling down to the actions of individual users.
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Features and Benefits