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Truviso and Technorati Announce a Collaboration to Measure Emergent Topics in the Blogoshpere

Truviso’s Dynamic Data Analysis Brings Real-Time Visibility to Emerging Ideas on Technorati Site

FOSTER CITY and San Francisco, Calif., May 28, 2008—Truviso, a leading provider of next-generation data analytic solutions, and Technorati, the recognized authority in the blogosphere, today announced the two companies will work together to combine their innovative technologies to analyze and dynamically portray emerging topics in the blogosphere. The companies’ first implementation leverages Truviso’s data analytic capabilities with Technorati’s blog crawling and indexing to create live, category-specific topic clouds — analytics that visually represent the continuous evolution of ideas on the blogosphere. Visitors to Technorati.com who search for a specific topic, can now watch as related ideas emerge, rise, and fall in real time. See http://www.technorati.com/search.

“More than half a million blog posts are created every day. Technorati.com provides a real-time stream of what the blogosphere is creating, paying attention to, and valuing,” said Dorion Carroll, vice president of engineering, Technorati. “Truviso enables us to analyze and illustrate how these things evolve, literally right before our users’ eyes.”

“The blogosphere represents the world’s living thought processes and millions of simultaneous conversations, and Truviso is pleased to provide the scalable analytic foundation to visually display this flowing river of information and ideas,” said Roman Bukary, Truviso’s vice president of marketing. “It is a privilege to collaborate with an industry leader like Technorati and to be able to deliver a scalable solution for the analysis of the blogosphere.”

Truviso solutions provide continuous analysis based on an enterprise-class, open-source data management foundation. With full support for standard SQL, Truviso’s engine can simultaneously execute thousands of concurrent queries across high-volume data sources for zero-latency decision-making. Truviso’s robust, scalable technology has been proven by partners and customers in the high-volume, network-centric, massively interconnected applications used by large web properties, media providers, and network security vendors.

About Technorati
The recognized authority in the blogosphere, Technorati brings together the best of the independent web ¬– what social media is creating and paying attention to – and surfaces this content to millions of consumers. Founded in 2002 as the first blog search engine, Technorati has become the definitive source for the top and emerging stories, opinions, photos and videos across news, entertainment, technology, lifestyle, sports, politics and business. Technorati tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the blogosphere.

About Truviso
Truviso solutions deliver continuous analytics and context for net-centric enterprises. Applications for Truviso solutions are found across industries, where they optimize critical business, analytic, and operational processes. The company is funded by leading Silicon Valley venture capital and corporate investors, including Onset Ventures, Diamondhead Ventures and UPS Strategic Enterprise Fund. For more information, visit the Truviso web site at www.truviso.com.