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Real-Time Ad Inventory Availability and Pricing
Advertising sales and ad operations people know that publishers don't have a good inventory management service that is compelling enough to make them radically shift the way they are "managing with spreadsheets".
Large publishers pushing inventory through multiple ad exchanges and ad networks are leaving money on the table, even if waterfalls between providers are set up to maximize placement. Internal ad sales team know that if they have inventory to sell, they can sell it at a premium over any other service, but they can't predict or price inventory efficiently for a few reasons:
- They're not creating or managing their own visitor segments
- They can't deliver specific segments to advertisers
- They can't calculate delivered impressions in a timely manner across all campaigns and inventory
- They're not getting detailed information from their providers in a timely manner
Publisher optimizers have stepped in to provide services that help publishers figure out how to manage ad network relationships and their remnant inventory, but the complexities of multiple properties, membership and subscription databases make a one-size-fits all solution hard to implement.
STRADA provides a flexible, real-time processing framework to create custom inventory solutions that work with all providers and networks, not just some, and not according to the rigid templates of third party application. Real-time ad inventory availability and real-time pricing are must-haves for large publishers needing to maximize revenue and campaign results.
Additionally, STRADA can help eliminate the monthly ad adjustments and “make-goods” that cut 2% - 20% of gross revenue, by ensuring campaigns are delivered according to schedule. Adjusting invoices and billings due to campaign corrections and adjustments can cost a significant amount of top line each month. With STRADA you can accurately measure and account for quality of service. Disputes can be reduced when both parties see the same results and detailed accounting of content delivery, quality of service, click fraud, and impression delivery.
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Continuous Analytics Technology