 |
|
|
 |
|
 |
|
|
|
|
Strategic Analytics and Decisioning for Online Advertising
In the push to generate more revenue, advertisers and publishers depend on ad networks and ad exchanges to process the behavioral, dimensional, and pricing data required to maximize their CPM or CPA and increase return on marketing investment.
The advanced targeting that delivers improved campaign performance requires the analysis of a person’s history in context with what they are doing right now - very complex calculations on very large data sets that need to take place in real-time.
Individual actions and unique visitor segments are driving behavioral models and increasing advertising revenue, but the cost of processing this type of data is bringing legacy data processing and analysis systems to a standstill.
Truviso Strategic Advertising Analytics system – STRADA - is a game-changing analytics platform specifically built for the massive data volumes and low-latency requirements of the world’s largest ad networks, ad exchanges, and online publishers.
The real-time STRADA data analytics and decisioning system enables:
STRADA enables advertisers and ad networks to focus on algorithms and logic, not infrastructure design, maintenance, and data processing – things that don’t add strategic value. The platform can fit into the infrastructure as an operational data store or in a data staging server role. Analytics across multiple data sources can be generated for dashboards and reports, or for direct feedback into logic systems and ad serving applications.
|
|
|
|
 |
|
|
|
 |
|
|
|
|
Continuous Analytics Technology