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Online Advertising
Truviso can support business decisions through analytics reports and dashboards, as well as provide threshold triggers and alerts in production environments. Here are some of the ways Truviso can help you generate revenue in online advertising:
Ad networks depend on transactions that happen in milliseconds, but progress reports could take hours or days to publish and distribute. Within an ad network, Truviso can help internal groups, advertisers and publishers all maximize their revenue, manager their inventory, and provide a more targeted user experience.
More targeted ads, better use of premium inventory, and immediate optimization leads to higher CPMs and more revenue, as well as higher yield campaigns.
Truviso can answer questions through analytics (reports and dashboards), as well as trigger other systems, alerts and processes in production environments. Here are some of the ways Truviso can generate revenue in online advertising:
Advertiser & Publisher Analytics
Ad networks can use Truviso to distribute detailed analytics to advertisers and publishers through a branded, browser-based dashboard (or embedded in an existing extranet). Armed with immediate insight:
- Advertisers can maximize return on advertising spending (ROAS), and can adjust their own campaigns and segment audiences on the fly.
- Publishers can optimize their traffic mix, ad placement, and behavioral targeting leading to increased CPMs.
- Self Serve - Truviso can be integrated into a self-serve ad system, cost effectively eliminating the need to manually provide reports or summaries.
Click Fraud Avoidance
With real-time analysis and comparison to trends, advertisers can detect click
fraud and other fraud patterns. Truviso can correlate and analyze log files,
user profiles, past history and IP addresses along with clicks to provide a complete
picture of user intent. Because fraudulent clicks can be automatically disgarded
so advertiser and publisher dashboards only reflect valid activity, and invoices
are always accurate.
Precise Behavioral Targeting
The ability to combine user profiles and history with content and click stream
analysis during ad targeting enables publishers and ad networks to provide unprecedented
targeting capabilities.
- Every single page view or content item can be optimized against a database of hundreds of thousands of ad units, coupled with deep audience matching to maximize CTR (click through rate).
- Navigation and “intent” data from logfiles,
combined with explicit profile data, page-based “context” data and trend-based
behavioral or demographic data can be analyzed together to provide the exact
right match for a user, based on what they’re doing and talking about at any
moment.
Campaign Delivery Assurance
Truviso can help space impressions across time segments to avoid “black-outs” and
overruns. Because Continuous Analytics can calculate impressions minute by
minute, it can provide feedback to adjust impressions as they ebb and flow throughout
the day, from page to page, user to user. Advertisers are more successful, gain
trust, and will maximize use with the ad network that helps them generate greater
returns.
- Reports available to advertisers, ao spend
and mix can be changed immediately.
- Helps ensure consistent, intra-day delivery
- Optimizes premium inventory; eliminates overruns and under runs
- Publishers gain insight into real-time revenue, and can receive alerts on
missed opportunities, best and worst performing pages, segments, and timeframes.
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Features and Benefits