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E-Commerce
Your web analytics are coming from one direction, your customer data from another, and transaction data is stored in your ERP system. Creating a personalized experience requires you to analyze all data sources while a user is on the site, in real-time—something virtually impossible before Truviso. With Continuous Analytics, you have a complete picture of a user’s past behavior, explicit profile preferences, and navigation data, and can ensure you help them find what they’re looking for.
Product Recommendations
Ecommerce companies have used Truviso for in-stream transaction processing to provide intelligence for personalization, recommendation and optimization based on multiple data sources. Truviso can combine known user information with product data and real-time click stream / navigation path information to provide a clear picture of a user and their specific intentions. This allows that user to be better served during a visit, and lifts engagement time and conversion rates.
Supplier and Vendor Analytics
Truviso Continuous Analytics can provide detailed analytics and aggregate analysis
to vendors, showing how their products and advertising are doing, minute by minute.
Don’t make suppliers wait for month-end. With Truviso you can leverage vendors
as merchandisers, and as they improve their sell-through, you’ll generate more
revenue.
Network Operations
When deployed to monitor click stream information in real-time, Truviso can help identify application-based SPAM, registration, and fraud problems immediately, not days after reports are reconciled. Truviso’s can detect anomalies, trends and patterns early and trigger alerts and notifications when metrics move outside of pre-determined service levels, so if a function or section of the site isn’t working, you’ll know immediately – not days after when someone analyzes performance.
Truviso provides the answers to questions such as:
- Is a link or page not available?
- Is there a higher than normal exit rate on a specific page?
- Are too many accounts being created from a single IP?
- Is a suspicious user using multiple credit cards within a certain time period?
Truviso gives you the power to understand real service levels by correlating the data logged across all of your applications and components.
Big Data Scalability
If your services are generating 250 GB or more in server logs a day, you’ve got
problems different from most organizations. Trickle-loading a data warehouse
might help, but won’t solve the problem. Your choice: invest millions in appliances,
deploy and manage hundreds of distributed, clustered servers, or spend significantly
less and get access to relevant, timely, comprehensive information and greater
performance with Truviso.
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Features and Benefits