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Online Video and Internet TV
The online video and Internet television (IPTV) industry is experiencing amazing growth as more popular content and more viewers come online. The industry’s ecosystem partners, eager to monetize, need to develop relationships with individual viewers.
Truviso's Continuous Analytics system is perfectly tailored to address the needs of on-line video analytics. It uniquely meets the requirements of scalability, immediate access, new and historical data integration, and availability and does so cost-effectively.
Online video services can use Truviso to provide detailed reports and analytics
to content owners and publishers as a competitive advantage. Analytics dashboards
provide instant insight into unique users, video playback and usage (alongside
the actual video), providing valuable feedback to the content provider and enabling
them to improve in-video advertising and product placement.
Rich Media
Streams, video and other rich media can create a wealth of metadata and events
that today's web analytics tools weren't designed to process or interpret. Truviso
combines user history and preferences, along with video quality metrics, user
actions during playback, and other rich media stats for a complete picture. These
unique data sources can't be forced into today's analytics engines, but are invaluable
when improving virality, retention, conversion, and navigation—drivers
of increased use and revenue.
Measure Video Metrics
Unlike web analytics or video analytics providers, Truviso enables you to measure
each interaction and link it to a user profile, IP address, demographic data
or any other historical data source — instantly. You can start creating
a personalized experience for users while they’re online, instead of just relying
on visits and unique user IDs hours or days later.
Content Providers
- Provide immediate insight on how each video or show is performing. Roll-up by series, demographic or episode.
- Unique visitor counts vs. stream starts vs.
actual complete plays
- See drop off rates, drop off locations
- Measure actual pre-roll, post-roll, embedded advertising impressions
Executives
- Identify top content providers, top publishers; and track hourly trends
- Compare this hour's top content providers and
publishers to yesterday, last week, or the previous month
- Drill-down into top content for each publisher, most effective campaigns, and top publisher for each content provider
- Track revenue in real-time based on traffic; track costs based on actual bandwidth usage
Network Operations
- Give network operations and engineering teams
visibility into real world usage (without impacting performance or waiting
for an end of day report)
- Instant visibility into health of system and quality of service — not just stream starts
- Monitor player load performance; detect anomalies
or problems as soon as they happen
- Track megabytes of bandwidth used; cost of bandwidth
- Understand overall traffic with break downs
by individual publishers and individual events
- Leverage IP addresses to visualize geographic distribution
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Features and Benefits