 |
|
|
 |
|
 |
|
|
|
|
Customer Lifecycles & Personas
If you're targeting different personas to provide a better experience for different types of visitor, you've probably seen the lift this can provide. Understanding different types of visitors and watching their progress as they move through the different lifecycle stages in their relationship with your site and your brand is key to achieve the promises of relationship marketing.
This detailed understanding can enable direct personalization for new visitors with that trait or attribute, increasing conversion rates even more. But measuring and visualizing these complex interactions with web analytics tools has been difficult. Visitor Insight’s Customer Lifecycle functionality makes it easy for anyone to understand where your visitors are at any given moment, and when you can expect them to move the next phase.
Visitor Insight includes four separate, configurable Customer Lifecycles that can help you categorize and track customers in different stages of their relationship with your brand and your products. The lifecycles include Social Activity, Engagement, Value, and Sales, and they are divided into 5-10 discrete and customizable stages.
Each lifecycle enables you to classify every visitor into a specific stage based on current and historical activity, including recency, loyalty, frequency, time on site (total and per-session), page views, comments, sharing, purchases, and other events. Stages are mutually exclusive within the lifecycle, so a visitor can only be in one stage at a time. And stages can be compared and contrasted to ad-hoc visitor segments to focus on high-potential visitors interested in specific topics or products, or who are influencers in their social circles.
With Visitor Insight & Analytics, you can create a virtually unlimited number of personas as customer segments, and track each segment as visitors progress through any or all lifecycles. With personas and customer lifecycles, Visitor Insight makes relationship marketing on the web a reality.
|
|
|
|
 |
|
|
|
 |
|
|
|
|
Continuous Analytics Technology