 |
|
|
 |
|
 |
|
|
|
|
Enterprise Data Source Integration and Connectivity
Visitor Insight & Analytics integrates directly with just about any enterprise data source to provide deeper, richer information about your site, your visitors, and your customers through a single integrated dashboard.
A large amount of knowledge about customers and prospects probably resides in places inside your enterprise that are not accessible by traditional web analytics tools. These data source combinations illustrate a few insights that can be derived with real-time, multi-source analysis:
Web Data + CRM Data =
- A list of names of the top 100 logged-in visitors by number of visits, number of logins and the last time they were contacted by a sales person.
- A list of customers who viewed product information about a product they didn’t purchase.
Web Data + eCommerce Data =
- A segment of all web visitors with an average lifetime value of more than $500 who bought product X and product Y.
- A segment of customers who spend more on Category X when shopping online than they purchased in-store.
Web Data + Registration Data =
- A list of the top users by name or number and their frequency, loyalty, engagement and revenue value over time.
- More accurate lifetime metrics, corrected for cookie deletions. Visitors who deleted their cookies and then logged in can be tracked, and past visit data can be combined with new visit data.
Reports and dashboards will show combined information from any source – reports aren’t limited to one data source at a time. And the Visitor Insight Report Builder enables users to pick and chose the data, dimensions, and metrics they want to see regardless of source – it’s transparent to them, and simple to use.
Data Integration Technology
With Visitor Insight, you can integrate web analytics data with data from sources like these:
- Registration & Membership databases
- CRM systems
- eCommerce and ERP systems
- Pay Per Click Advertising APIs
- Ad Servers like DART and Atlas
- Email Service Providers
- Campaign Management systems
- Social Media APIs
- Enterprise data marts and data warehouses
- Video platforms
- Mobile applications and WAP sites with image requests / beacons
- Mobile applications direct from mobile carrier APIs
- Log Files, XML / CSV files
- JDBC, JMS, REST and SOAP
Flexible and robust TruLink Connectors provide connectivity to any standards-based system as well as custom APIs. They cleanse, filter, transform and normalize data as needed, and fields can be efficiently mapped to the Visitor Insight system.
TruLink data connectors enable you to combine and correlate data three different ways, depending on what makes the most sense:
- Import external data in real-time
- Synchronize / update data on a scheduled basis
(once a day, once a week)
- Refer to data stored in other data sources upon request
Visitor Insight & Analytics provides true, real-time data source integration with enterprise systems and data sources, so you don’t have to make your page tags do the heavy lifting.
|
|
|
|
 |
|
|
|
 |
|
|
|
|
Continuous Analytics Technology