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Visitor Insight & Analytics: Product Features
If you understand relationship marketing, you understand that a single session or single transaction is an oversimplified model of marketing success. Building relationships with your visitors and customers is complex, and today’s web analytics tools simply weren’t designed to measure that complexity.
Many tools can’t even run the reports you want on the data your web properties are generating – and it’s only getting worse.
Truviso’s Visitor Insight & Analytics software is different. With Visitor Insight you can build visitor profiles, adding to your understanding with each visitor interaction based on data from the web and from other systems. You can also track customers across multiple lifecycles – value, sales, engagement, and social activity – so you can see when and where visitors change their interaction with your brand over multiple sessions. And it doesn’t matter how big or complex your web properties are – Visitor Insight & Analytics can handle your data.
Understanding your visitors and customers is essential, and Visitor Insight puts that power in your hands. Visitor Insight’s completely customizable, real-time dashboards and reports enable you to drill down to information at the visitor level. Using the system’s intuitive and powerful segmentation functionality, you can track the performance of a virtually unlimited number of visitor segments, and distribute the same high-level or detailed views to management or CMO dashboards – no exports, no data massaging, no spreadsheets.
- Deep Visitor Segmentation: Multi-dimensional, unlimited visitor segmentation with control groups
- Data Source Integration: Configurable, browser-based, drill-down reports combine data from multiple enterprise sources
- CMO Dashboards: Powerful, personalized, and intuitive and multi-source
- Customer Lifecycles & Personas: Measure unique visitors and their relationship with your brand over time
- Real-Time Analysis: True real-time reporting and alerts
- Extremely Scalable: No data caps, no table or report limits, and data is never sampled
- Customizable: To accommodate new metrics, data sources and dimensions
- Global: Can provide roll-up / management reports across different web analytics tools, data sources and web properties for no additional costs
- Democratized Distribution: Browser-based reports are easily distributed internally and externally to partners
- Real-Time Personalization: Robust TruAction API can trigger in-session personalization, offers, ads, and event-driven marketing
- Connects to Any Data Source: Flexible data source connectors integrate with enterprise systems through JDBC, JMS, XML, SOAP, and third-party APIs
- Open Architecture: Access to data through the standard SQL query language
- Easy to Deploy: No additional page tagging required, can leverage existing tags including Universal tags
Visitor Insight & Analytics is available as a privately hosted managed service, or as on-premise software installed in your data center
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Continuous Analytics Technology